George Yip Globalisation Drivers
George Yip (born 24 September 1947) is a research specialist in global and and Professor of Management and Co-Director, Centre on China Innovation, at, based in both London and Shanghai. He is also a Marketing and Strategy Professor at. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries.
His latest book is Managing Global Customers: An Integrated Approach, with Audrey Bink, September 2007. His next book is Strategic Transformation: Changing While Winning, with Manuel Hensmans and Gerry Johnson, Palgrave Macmillan, January 2013. He serves on the editorial advisory board of MIT Sloan Management Review and other journals.He grew up in, and and was educated at, and, in. An from, Yip is also a ‘’ in Business Policy from where he was supervised by Prof.He retired in 2011 as Dean of. He was previously Professor of Strategic and International Management and Associate Dean at, and the Chair of Marketing and Strategy at, and has also held faculty positions at. He has won two “best teaching” awards at and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000).
The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the in any discipline (2006).George Yip’s business experience spans from and to. He began his business career working in and with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's consulting services in the Eastern, and also a Senior Associate with The MAC Group in Cambridge,.
George Yip Globalization Drivers Video
Yip's Globalization Drivers
Before becoming dean of, he was Director of Research & Innovation at Consulting.His current research interests are in strategic transformation, and global customers.